ROI TRACKING

iKlick traffic analysis allows Marketers to accurately monitor the success of their online promotional activity – not merely “number of clicks” but actual revenue generated. It allows them to calculate the cost of marketing per order by media channel and justify future marketing spend.

iKlick can be used to monitor the success of:

"Paid for search" campaigns such as Google Adwords or Yahoo! Search Marketing (formerly Overture),

Email shots

Banner advertisements

New search technologies such as those offered by Vibrant Media

How the process works

A potential customer will click on one of your online media (such as those listed above)

The customer will seamlessly bounce off the iKlick website before arriving at your website. At this point, iKlick will store a cookie on their computer

If that customer then makes a purchase, iKlick checks to see if the cookie is present on their computer. If it is, iKlick will make a note of which media delivered the order

iKlick stores the customer’s details for up to 6 months, so even it they do not purchase straight away, iKlick will know which online media attracted them initially.

Reporting and analysis

iKlick’s reports can be pulled over any period of time, and typically show:

A summary of all campaigns with % conversions from click throughs to orders

A more detailed breakdown as to which specific keywords (from paid for search campaigns) generated the orders

The London Stock Exchange is at the heart of global financial markets and is home to some of the best companies in the world.

The Exchange has been using iKlick for over a year to promote its professional development training courses. They use Google and Overture campaigns, banner advertisements across a number of financial websites, and regular email shots. Since using iKlick, they have been able to work out exactly how much marketing spend has delivered each delegate onto their courses.This has allowed them to spend their marketing budget wisely, only using those media that have proved to deliver substantial returns on investment.

“We were spending thousands of pounds each month on banner advertisements with one very reputable website. However, iKlick proved that over a 3 month period the click throughs from these banners did not deliver a single booking. Consequently, we have switched this spend to Google Adwords where iKlick has demonstrated that the average cost of marketing per delegate has been consistently low.”

 

Marketing Manager, London Stock Exchange

 

For further details on iklick, please visit www.iklick.net